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Companies across the globe are upping the ante on Green IT, actively focusing on new ways to clean up the environment.  But is this all driven by an overwhelming sense of social responsibility?  Now, let’s be serious:  Business is business.  More often than not, green initiatives have more to do with the bottom line than doing the right thing.

According to a recent blog in Green Prophet, the practice of “Greenwashing” is becoming all too common:  “With greater environmental awareness among the public over the past decade or so, businesses attempt to attract positive attention by emphasizing (whether justifiably or not) their greener qualities.  Unfortunately, more often than not, these green claims are exaggerated or completely fictitious.”

A 2007 survey published by the Economist Intelligence Unit reported that a significant majority of 1,200 executives attributed green initiatives to marketing and PR tactics.  “Vendors might claim to be ‘saving trees’…but it was really about cutting costs.  Cut costs, maintain income, and you increase profits.” Don’t believe the hype.

There are significant green investments being made at some of the world’s leading companies.  Last April, Facebook invited reporters to its Palo Alto headquarters where the company demonstrated its new, environmentally-friendly data center.  With new energy-efficient data storage servers in the company’s Pineville, Oregan facility, Facebook claimed the center operated 38% more efficiently than standard data centers.

Not to say Facebook was choosing profit over responsibility.  But, in the end, what does it matter?  Whether driven by money or social conscious, the fact is: Green IT has got the attention of leading companies across the globe.

Recently, the chemical behemoth DuPont estimated it saved more than $3 billion from the company’s ongoing efforts to reduce carbon emissions.  Additionally, an article in eWeek points out there’s a strong misconception that Green Computing hurts, rather than helps profits. The article states, “Green Computing strategies challenge the common misperceptions that green computing will cost more; however, these strategies actually improve an organization’s bottom line rather than shrink it when adopted.  By integrating green computing strategies, organizations have a clear path to create savings that will improve IT, free up capital for other investments…all while exemplifying good stewardship of the economy and environment.”

But be careful what you wish for.  It’s essential to have the right systems and tools to ensure you’re adequately prepared to execute on “going green.”  Without the tools to power these initiatives, your green projects are destined to fail.

One of the core technologies at your disposal is Data Center Infrastructure Management (DCIM).  (DCIM) is enterprise data center technology combining information technology and facility management to enable the centralized monitoring, management, and intelligent capacity planning of the data center’s critical systems.  This enterprise data center process helps data center IT and facilities managers address difficult challenges, including:  Escalating  energy costs, tight budgets, dwindling network capacity, limited  floor space, and pressure for more uptime.  Leveraging DCIM, companies across the globe are finding new ways to maximize data center ROI and achieve greater levels of data center efficiency and power efficiency.

And it’s companies like FieldView Solutions who are at the forefront of DCIM.  Since 2003, FieldView technology has worked in some of the largest data centers across the US, Europe and Asia.  Leveraging the Web-based FieldView platform, companies can meet the most stringent data security, application resiliency and bandwidth requirements associated with IT networks. It includes a powerful real-time data collection engine that helps data center operators manage IT assets, as well as the supporting infrastructure to maximize resource utilization and energy efficiency.

Companies around the world are jumping on the Green IT bandwagon — to enhance social responsibility and boost profitability.  Their prime directive is not only to Go Green, but to Make Green.  While the stigma of Greenwashing is all the rage, the truth is: most companies are making significant investments in environmentally-friendly IT strategies.  And they’re using tools like DCIM to back up these initiatives.  But don’t just listen to me, take a deeper look at Fieldview Solutions and see for yourself.